Rebecca Bricknall Consulting

Freelance research expert

With over 20 years of agency side research experience, I'm your secret weapon when it comes to delivering evaluations, market and social research projects. I'm a mixed method expert who can take on any element of a project and deliver. I also have DIY platform and ai experience to support your team.

© Rebecca Bricknall. All rights reserved.

My experience

I have had the privilege of working on a number of complex and interesting projects across my career, including semiotics in the pet care category, segmentations within road safety, ethnographic fmcg projects, health insurance and pharmaceuticals, and drivers of brand equity, purchase and loyalty, just to name a few.My portfolio spans a vast range of projects, methodologies and sectors within both market and social research. I have led large evaluations, reviews and comms pieces. I know what it takes to deliver to a deadline, and understand how to support a team during high pressure periods. My level of experience means I will integrate seamlessly into your project and team.

Key skills

  • Social, evaluation and market researcher, with broad and diverse experience across qual and quant methods

  • Design of research programs, sample, questionnaires, analysis and insights

  • End to end project management or project support for a specific project component

  • Programming within a variety of DIY research platforms, including sample purchase and deployment

  • Creation and analysis of datafiles within SPSS and Q

  • Analysis including modelling, segmentation, maxdiff, choice modelling and significance reporting

  • Actionable insights that support decision making across branding, comms and NBD, among others

My ethos

I'm passionate about great design, from the tools we use to how we report findings. It's easy to overcomplicate the process, which is where I come in.With my extensive experience working with C suite executives and management, I understand how to get to the core of a business problem. I also know that most clients just want straightforward advice on how they should resolve their business challenge.I write for a broad variety of audiences, simplifying what could be complicated analysis, making it accessible to everyone. I believe actionable outcomes should be easy to engage with so they live on in the clients' business.

Get in touch

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Thank you

For taking the time to reach out. I'll review your query and get back to you as quickly as I can.

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